Interest forms let clients and families submit care requests from your website. Submissions appear as leads in your CRM pipeline so you can follow up and convert them into paying clients. Go to Recruiting > Forms. Each agency gets a default interest form with standard questions (location, care type, hours needed, contact info). Review the questions and decide whether to use the default or customize them. Edit the form title and add questions specific to your service area, eligibility requirements, or intake process. Each form has a unique public URL (e.g., hailocare.com/interest/your-agency-slug). Copy this link and use it anywhere you want to capture leads: your website, social media, Google Business profile, or in email marketing. Anyone can submit the form without signing in or logging into Hailo. Add the form directly to your website using an iframe embed code. This keeps visitors on your site while they submit care requests. Hailo provides the embed code in the Forms section. Paste it into your website's HTML where you want the form to appear. Each submission creates a new lead in your CRM Pipeline. Leads appear as New leads and include the prospect's contact info, location, care type, and any notes they added. Your team can then schedule consultations and follow up to convert them to clients.